Ident Design

Density of information
The ident that we see have a lot of information through the movement and the mise-en-scene of the ident. what we see see in the ident is that there is a crime scenes denoted in the ident, we can see this from missed bed and object that have been thrown around. the swinging light in the background which has a feel of being interviewed at a police station, it has a reminder of one light swing in the room. what this images creates is the horror movie feel so what this connotes is that the seriousness that you have to investigate the situation. There is a slight blur as the end which connotes the uncleanness of the crime seen as you will never see what truly happened. 
Use of space and time
There not a clear denotationof when the ident was shoot in the day, but by some of the elements that you see in the ident you can start to guess the time of day it was for example you can see that there is a bed which connotes the night as this is the pace people head to at night. There are curtains in the ident and there is no sun like coming out as this would mean that the ident was shoot at night or made to look like it's night as this create a link between the bed and the lighting of the ident of being dark.
Screen Tempo
The screen tempo in the ident is presenter as slow because there are no cuts that are places in the ident , this is also connotes to the slows track movement of the ident which makes the screen tempo seem even more slower. Within the the. Ident there is no movie or action invoked as it is statics the only movement  that we see is in the back left were we see the curtains moving from the wind from outside which. Create a life that the ident is not a image but a live action ident with some life.
Interaction with viewers 
There is hardly a true connection with the viewer . How this is told is that the audience do not experience crime scene in there bedroom. But there is a slight connection with the audience from the messy room that the audience could have potential  have had before. But there is no character  or actor to develop and to how the connection with the audience as this would allow for the ident to have a better viewing fr the audience .

Information-led or Entertainment-led
The channel ident is vibes to a informative-led area , how idnet is shown is through the serious elements of the ident of being to look like a crime scene. The music in the background is heard in the ident as slow and clam, as this is to represent the slow process that a crime investigation  goes through. The clam vibe is to connote what the ploice say to a family that has been effected to stay clam and wait patiently for answer

Density of information

There is a low density of information to the viewer because there is no context that shows that bring across a clear message. It has an aim ITV 2 is here is to make the audience ask them self of what the channel is about. The objects in the ident which are shown in the ident as candy stick, hot dogs and fans with ties on. What this object connote that  it is the summer season because for example the fans are used when it's hot in the summer and the ties are there to connote that there off work for the holiday. The candy stick are representing the fun fairs in the summer and the hot dogs are the types of food that you get from festival.

Use of space and time

There is not a clear time of when this ident was shown in the day or where it was shoot Because there is no visual content that was shoot outside.But this could be analysis through the colour and the object that are placed in the ident as the colour are bright and colourful which could tell us that the ident was paced during the day. There are a lot of cuts that are placed is the ident , which is fast what this connotes that the that the broadcast fast paced shows. 

Screen Tempo
The screen tempo on the ident is quick as there is a lots going on , what we see is that there is the same action being done muiltipul for example we see at 00:15 there are several fans that are on and there are ties attack to the fans, as this is done several time which make it look like a fast screen tempo, we also see orange  hammers falling down on white clocks. what this connotes is that the channel present content quickly, what this tell use that there have alone of fast action paced programme that are broadcasted on the channel.

Interaction with viewers 

There is hard no interaction with audience but how ever at 00:03 we see the orange hammer hitting the white clocks as this could connote an alarm clock that people dislike and my have a link with the audience of agreeing with them that they don't like clothes as this could allows them to break a restrictions  that the audience is worried about. This tell the audience  they there are there to make TV life easier for them.

Information-led or Entertainment-led

The ident of ITV 2 is seen as being amid to the entertainment-led area becuase of the content that we see on in the ident. How this is shown is through the colour of the ident are bright and colourful with colour such as pink,red,blue and yellow. The we also see this from the fast paced cut that we see in the ident. we also see this area from the object that re paced in the ident are not seen as serious for example there is flip flops, candy sticks and dogs dressed up in a hot dog costume. What this reel us that there are not serious there don't provide the audience with information but instead of there duties  of entertaining the audience.