Ident purposes

Identity

The purpose why sky sport HD uses ident on there programme to create an identity for the sky sport. Its purpose is to create a recognition for the channel, of what content they specialise to put out to the audience.

What is denoted in the sky sport indent is that there is action involved in them, the camera framing that mostly used in the in a long shoots to show a full action of what is going on.The action on screen has been slow down. The sky sport logo is a 3D generated image that appear 1/4 of the way in of the ident , it is faded in ,it starts to come up behind the layer of the slow motion video. The locations that are used in the idents are real sporing locations that you would see in  a match or tournament.

What the ident on sky sport connotes is through the action of the sky sport logo fade in from several layer, is that is tell the audience that they are behind the live action, this is show in the images above. It develops a identity that they have the responsibility of covering the show. The slow seen tempo connotes to us that they are there to slow down the action and for you to processes every single bit , it also connotes to us that they branding is to cover spontaneous live action.The camera shoot connotes that they want to show you the full picture, they are part of the media that tell the truth.

Branding

A reasons why idents are created for channels is denotes the branding of the channel we can see this element show on is one the National Geographical channel.

What is denoted through the Nat Geo channel, is the colour on the logo is brighter and stands out from the background as the background is either dark or a mixer of mild colour. The idents is denotes through a variety of shoot as there is a link between them as it starts of with a close up, then goes on to a mid shot and then has a long shot, then at the end there is a swipe of the logo coming in. The action on the screen is broken down into a slow motion scenes. The mise en scenes are location that are brutally and ruff to go through and you see the logo in the middle of all the action.

The Nat Geo channel idents connote the branding of the channel as being enthusiastic, we see this from the logo going through a brutal scene, which connotes that they are a part of the action and there get stuck in and experience the geography of the world. The ident also connotes that the channel goes through step by step to expose the whole image this is shown through the order of shoots of close up, mid shot and log shot.The colour of the logo being more out standing connotes to use that the brand of Nat Geo are to do action that are are spontaneous and different to others.

Marketing

The reason why itv would create an ident for the world cup, is to help market the football match, as there are one of the most expensive events to cover.

What is denoted through the itv ident is that the framing of the video in a close up shoot or a mid shoot . Some of the action is slow down in the ident for the audience. The logo of the ident has been changed in colour as the colour are now  a part of the coloured action. There is a movement involved in the ident there is a track denoted with the subject in the ident. The logo of itv is placed on the center left hand side of the ident. The costume in the ident are brightly colour and there match the colour of the nations that are playing in the world cut for example there is yellow and green to match the Brazil football kit. the location that have been denoted in the ident are location that you want seen a football world cup, for example we see a stadium, pitch and a parade area.

What the idents on ITV one connotes through the close up and the mid shoots is that its not showing the full picture as this is promoting and motivating the audience to watch the world cup and to see what the bigger picture is. The colour that the itv logo shows is a part of the action what this connotes is they are be hide all of the world cup action as there have teamed up and Fifa for the world cup. The costumes in the idents connotes to the audience is that they world cup is going to be lively and energetic, their have done this because the world cup costs a lot of money to broadcast it , and itv want to promote it as much as there can to get most of the viewership.

Packaging

Another purpose of why an ident is created is to create an packaging , which means a collection of idents with a same structure and style on the same show.

What is denoted through the E4 ident is that there is the location that are shown through the ident  are realise location that the audience  can go to, for example there is a cafe, house and bus stop which are seen in the ident as . There is the same character through out the dents. the action the the character has is unique as he is doing  things and the surrounding are not paying attention to the characrter. The shoot structure is relative live the same as it starts off with a close up and then with a long shoot, then made  shoot and them made shoot and a long shoot at the end, as the movement are shown when the character is moving, the movement that is mostly shown is a track movement.

what the E4 ident connote is that the character in the dents has a connection between the audience as the action and the situation that the character is in it related to the viewer. The location that is denoted in the ident connect to the viewer as being noticeable location, as this is contestants through the variety of ident. as the package of ident connect similarity between the audience. The changes of multiple different shoots connect to the audience that there are giving glimpse of diffrent about the channel. This structure allows the channel to make different dents with a smiler style of the character of being isolated.

2003                         Re-packaging                          2006

The ident also goes through a stage of being re design and re packages to represent the channel in a new and unique way. It is to present to the viewer that the channel has been restructured.

What is denoted through the 2003 ITV 2 ident is that there is a contuse should because the whole ident is a graphic generated. there colour are basic but noticeable of being blue and yellow with a black background which makes it stand out. The ident has has a fade in and out effect doing the ident of the logo, as this is seen multiple times.

what is denoted through the 2006 ITV 2 ideent is that there is that there is one continuos shoot presenter in the idents as there is no cuts. The movement of the screen is that it is moving to right as it is shown as a track. The action shown in the ident are fast and quick and there is variety of active and shows. The colour in the dents are colourful and bright and have a particle like to the action in the ident, for example there is a skiing and has a lice blue collar to the ident.

what is comparisons that the dents have a signficant gape in it as there is a diffrance between the 2003 and2006, we can seen in the 20013 you can see a plain and stagnated stitched that didn't really bring a lot across to the audience but how ever the 2006 ident have a lot of actions, as the is one contentious should which connect to use that there do not stop there give content after content after connect , it connect that there give the audience a variety to watch. The colour between both are different in 2003 there was only colour ident into the logo buy how ever the 2006 it shows is a lot of colour as the whole screen is coloured with colour which tell us that IVT 2 are colourful and energetic.

Scheduling

The reason why sky 1 have created a different unique idents for the show Got To Dance, the purpose of this is the way that Got to Dance is scheduled. 

What the ident is denoted through. is that they camera shoot that most of the ident from sky 1 are shown through a mid and long shot. There are camera movement involved in the ident. the screen tempo of the ident id fast but slow down, as it is slow motion. There is a lot of action used in the ident, as there is lots of different type of genre of dance such as, Ashley banjo  with is crew is street dance. Kimberly is contemporary, Adam is Tap, Aston is hip hop and Davine is casual. The location that are used are urban and deserted and open out. 

What the sky 1 Got to Dance ident connotes is that there are on stage and part of the the performance instead of being in the crowd, this is show through the location and the action that the judges and the presenter are doing.

The slow down content connotes that they are there to slow down the programme and allow you to process the content as a whole. The action and the screen tempo connotes the lively and energetic feel to the progamme, this is show through the dynamic feel of the camera potion. What the cut between the long and mid shoot connote that sky 1 are showing you glimpses of the bigger picture, as there persuade the user to watch the channel.

Segmentation within scheduling

The purpose of why Gold have created a different ident is to show the segmentation within scheduling to show to audience that they are about to enter the after dark section.

What is denoted through the Gold after dark ident is the text of the dinette is first presented with a gold coloured font then wither there is  transitions of the colour of having a back outlined background, there is a added text after gold which is after dark, there is a effect on the text as there isa shadow effect placed.The object on screen are denoted as there is a being things that you would normally see for encamp you can see chips,jelly and neon lights. The screen tempo is denoted as being slick.

what is connoted through the gold after dark ident is the shadows effect on the fonts connote to use the shadows that you get from street light, the transition from the gold front on going to black connotes that the bright side of the channel is about to go dark and my be unpleasant to watch. The chips on the ident connotes a meal that you would get from a night out its to tell that gold has had a night out.The neon lights connotes the aesthetics of the club and how it looks like. the telly of he ident connoted the slow reaction that a person will get from a night out. The purpose of this is to advise the viewer that content may be offensive.